Fast Company — “You Liked This Product. Now What?”

Product recommendation is one of the most elusive–and potentially profitable–forms of merchandising online, where consumer behavior can bring in reams of data about the way people shop. But figuring out what to do with that data, and how to present what you learn, is a psychological challenge all its own.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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