The Huffington Post — “ Fashionista: Online Shoppers Get Virtual Fitting Room (VIDEO)”

Online shopping may be convenient, but without being able to try on clothes, it doesn’t always end well.

A new shopping application called Fashionista, available at the site from Zugara and Rich Relevance, brings together augmented reality, motion capture, and social networking to create a virtual fitting room where you can “try on” items — and hopefully do away with the disappointment of getting a dress, shirt, or sweater that’s totally wrong.

Continue reading at The Huffington Post

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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