DMNews — “Nailed It: DMNews speaks with BestBuyEyeglasses.com”
Q: What is different about your product recommendations this year?
A: In the first quarter, we began testing the recommendations space as a way to inform shoppers about products that they might not otherwise find out about through the relevancy algorhithm. Using RichRelevance tools, we increased the amount by which certain items were represented in the recommendations space by 5% to 10%.
