Internet Retailer — “Personalized recommendations push online snowboard sales for Burton”

Personalized product recommendations are driving nearly 25% of total sales at Burton Snowboard’s online store since it implemented the recommendations program last year, the retailer and manufacturer report.

Burton’s site, which previously had served product recommendations to shoppers based on its top sellers, started using vendor richrelevance to help it offer a more personalized shopping experience. The personalized recommendations are based on an analysis of shopping behaviors and other data, including previous purchases and key search terms. Shoppers are presented with the relevant products at key points as they navigate through Burton’s site.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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