Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. Econsultancy review the findings.
With consumer personalisation becoming even more advanced, it’s worth stopping to ask whether your efforts are really adding value to the customer – or, whether they’re simply just creepy.
Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.