RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Econsultancy — "This week's top 6 infographics"

EconsultancyRichRelevance’s latest infographic on social shopping made eConsultancy’s recent top infographics list.

View the eConsultancy post

Marketing Charts — "Pinterest Traffic Seen Generating High E-Commerce AOV’s"

Marketing ChartsShoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter, according to a study released in September 2012 by RichRelevance. The report, based on data from more than 689 million shopping sessions from January 1 to August 31, 2012, finds that Pinterest trailed Facebook in average revenue per referral session ($1.60 vs. $2.50) during that time period, but has rivaled or exceeded Facebook in the past 3 months on this measure.Shoppers referred from both social networks are ahead of shoppers arriving from Twitter, whose average revenue-per-session was $0.80 during the time period.

Read more at Marketing Charts

MediaPost — "Marketers' Challenge: Finding The Right Social Network"

MediaPostWhen asked, most marketers are happy to explain why one social network is better for business than another. According to new data, however, different networks lend themselves to different strategic objectives.

“Not all channels in the social space are created equal,” according to Diane Kegley, CMO of RichRelevance.

Read more at MediaPost

BrandChannel — "Facebook Drives More Traffic to Retail, But Pinterest Users Spend More – Study"

While Facebook dominates in socially-driven shopping, Pinterest is driving the highest average spending per online shopping session.

RichRelevance, a specialist in dynamic e-commerce personalization for the world’s largest retailers, analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites.

“Every social network promises a new way of connecting consumers with retailers and brands,” stated Diane Kegley, CMO of RichRelevance, of the firm’s latest Shopping Insights report. “However, the big take-away from our research is that not all channels in the social space are created equal.”

Read full Brand Channel article

RichRelevance Shopping Insights™ Study Reveals How Social Networks Stack Up for Retailers

New research shows that Facebook dominates in socially driven shopping; Pinterest drives highest average order value

Shop.org – Denver, CO – Sept. 11, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels – Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.

The study, which is available as a downloadable infographic, finds significant variations in the way that consumers browse and purchase based on which social network sent them to the retail site. Key findings include:

  • Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).
  • Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%).
  • Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).
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Business Times — "Retailers see web ads as new revenue source"

SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media

Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year.

Now other online retailers are following suit in hopes of monetizing the eyeballs their content attracts — regardless of whether they make a product sale.

A couple of San Francisco companies are riding the trend and are at the forefront of what experts say could quickly become a multi-billion dollar market: Connecting advertisers with retailers, designing and selling ads, and then delivering them to consumers….

Read full San Francisco Business Times article

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