RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Econsultancy – The dark side of ecommerce

The explosive growth of transactional and online shopper data means consumers are swamped with information. In just one internet minute, there are now 2m Google search queries, £83,000 in sales on Amazon.co.uk, 100,000 new Tweets and 6m Facebook views.

The retail industry is no exception. Whilst in-store product ranges are limited by the physical constraints of shelf-space, online retailers can display ten times the amount of products on their sites.

This leaves consumers with overwhelming choice. Yet research shows that most products are going un-noticed. As highlighted in a study undertaken by RichRelevance, only 44% of products online are getting attention; leaving 56% bypassed

Click here to read the full article.

Direct Marketing News – Infographic: The Rising King of Social Sales

Infographic: The Rising King of Social Sales

When it comes to driving sales, Pinterest reigns supreme in the social kingdom. It’s also growing in areas where other social networks are losing ground. According to the data gathered by RichRelevance, a personalized commerce provider that analyzed browser-based shopping sessions on U.S. websites using RichRelevance’s retail recommendation software, while Facebook accounted for 92% of the surveyed websites’ share of referrer traffic in mid-December, the social network’s share of traffic rates plummeted to 69% the week before Easter. Contrastingly, Pinterest’s started at a meager 6% in mid-December and shot up to 25% before the Easter holiday.

RichRelevance’s data indicates that Facebook is also losing its crown when it comes to share of sales. Facebook boasted an impressive 89% share of sales in mid-December compared to Pinterest and Twitter; yet its share of sales figures fell to 78% by the time the candied eggs and Peeps rolled in. However, Pinterest’s share of sales jumped from 10 to 21% within that same duration. Pinners also appear to spend more than Twitter followers and Facebook users alike. According to the data, Pinterest shoppers spend approximately $140 to $180 per order, while Facebook shoppers spend about $80 per order and Twitter shoppers ring up $60 orders. This difference in shopping carts was highlighted the week leading up to Easter, as Pinterest shoppers forked over an average of $194 per order compared to $84 and $35 for Facebook and Twitter, respectively…

AllFacebook – Is Pinterest Cutting Into Facebook’s Market Share?

Justin Lafferty on April 26, 2013 3:58 PM

While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch. New research from RichRelevance shows that Pinterest is starting to take up a bigger slice of the marketing pie among brands seeking conversions.

According to RichRelevance, a company that offers personalized shopping experiences for major brands, Facebook has been losing traffic and sales since the 2012 holidays, while Pinterest has been steadily trending upward…

Read full article here.

RichRelevance Named One of the Best Places to Work in the Bay Area

RichRelevance honored for creating fun, productive, rewarding place to work

San Francisco, CA – April 26, 2013 – RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that it has been ranked as one of the Best Places to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal in the 51-100 employees category.  Since the time of application, RichRelevance’s San Francisco office has grown to 128 employees.  The award, which is determined solely by employee feedback, showcases the companies who most successfully create a productive, fun and rewarding place to work. RichRelevance was recognized for its leadership, team-building, benefits and employee satisfaction, among other characteristics.

“I am truly honored that RichRelevance employees have selected our company as one of the Best Places to Work in the Bay Area,” said RichRelevance CEO David Selinger. “We strive everyday to create a company culture that empowers our employees to be their best, while celebrating our shared achievements and impact on our customers’ world.  We share this honor with our teams across the globe and with our clients who push us to be our best.”

The Best Places to Work recognition adds to RichRelevance’s accolades. Last year, CEO David Selinger was recognized as one of San Francisco Business Times’ 40 Under 40, which highlighted the city’s standout young leaders. Additionally, RichRelevance was named the #1 most influential vendor in the personalization category based on online sales volume served, by Internet Retailer magazine.

The 2013 Best Places to Work in the Bay Area project involved surveying employees at Bay Area companies to identify the companies whose employees gave them the highest ratings. The Best Places to Work list was featured in a special section in the San Francisco Business Times and Silicon Valley Business Journal, which appeared on April 26.

To meet ongoing growth in 2013, RichRelevance is hiring for positions across all its global offices. To view open positions, and learn more about careers, please visit: http://ow.ly/kaeXk

About RichRelevance

RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, London, Munich and Paris. For more information, please visit www.richrelevance.com.

Business Insider – CEO Dave Selinger Speaks About His Amazon Roots

Jeff Bezos Begged This Startup Founder To Work For Amazon And Changed His Life Forever

Julie Bort | Apr. 21, 2013

Sometimes, a person has to be badgered into making a brilliant career choice.

That’s what happened to David Selinger.

Today he is cofounder and CEO of a cool big data company called RichRelevance, backed by $58 million from investors like Greylock Partners’ David Strohm and Tugboat Ventures’ Dave Whorton.

But it almost didn’t happen because he said no, repeatedly, to the job at Amazon that lead him here…

Read the full article here.

WWD – Digital's Next Revolution: Hyper-Personalization

As seen in Women’s Wear Daily: real-time personalization by RichRelevance is at the forefront of @LorealParisUSA’s relaunch of its digital site.

Click here to download the full article.

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