With Sheryl Sandberg’s Lean In as a welcome backdrop, here’s how one Silicon Valley shop—RichRelevance, the one that pays me to be its chief marketing officer—fares in the challenge of gender parity. Right now, like most tech companies, we’re not even close to gender parity.
Our company’s leadership is 20 percent female. Our total employee statistics skew more male than female (79 women, 170 men). Those numbers are important because we plan to double in size this year, and we want to recruit a brilliant—and, ideally, diverse/balanced team—to launch our latest products, but right now male applicants far outnumber female applicants. According to our most recent Jobvite statistics, female candidates make up 25 percent of engineering and sales applicants; 30 percent of ad ops, client services, and science applicants; and a scant 3 percent of applicants in the IT department.
I’m laying out all our numbers to spark discussion about what we should be trying to do to encourage more young women to pursue science, technology, engineering and math (STEM) careers in the first place. After all, if they don’t want to get into these fields in the first place, there won’t be much leaning in actually going on.
As a tech firm, there are some things we can do to help fix the imbalance. But there are also things we just cannot do.
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As consumers continue to demand more personalized e-Commerce interactions, “retailers need to stand out from the crowd and find ways to deliver a unique, exceptional shopping experience,” said Deena Amato-McCoy, Research Analyst at Aberdeen Group, in a Retail TouchPoints feature series about personalization. “The best way retailers can achieve this is to personalize brand interactions to individual shoppers and groups that share similar preferences and/or demands.”
The new RichContent offering from RichRelevance, a provider of e-Commerce personalization strategies, helps retailers deliver these individualized experiences. RichContent uses multiple algorithms to assess e-shoppers’ specific interests based on clicks, searches, social network cues and more, then display the most relevant content in real time. This content includes preferred products, colors and styles; recommendations based on those preferences; videos; and other unique value propositions based on specific consumer behaviors.
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Darren Vengroff will join OMMA Data-Driven Marketing event to discuss new ways that brands and retailers are turning data into actionable insight
San Francisco, CA – May 22, 2013 – RichRelevance today announced that Chief Scientist Darren Vengroff has been invited to speak at the OMMA Data-Driven Marketing event at Internet Week New York. Vengroff will join L’Oreal Luxe USA’s Brigitte King, Senior Vice President, Digital Strategy, e-Commerce & CRM, and others in an interactive discussion on how brands and retailers are using data to present the most relevant, personalized products, messages and offers to ever-narrower audience segments.
The panel, entitled “This Revolution Will Be Personalized: Turning Databases Into Real Conversations,” will be held May 23 at 12:15 p.m. ET at Internet Week headquarters in New York City. Moderated by Anthony Young, CEO of Mindshare North America, the panel will also address how big data is changing conversations with consumers and the systems that deliver highly personalized and real-time content, offers and promotions through data and analytics
“Brands and retailers know that consumers demand a relevant, consistent experience at every interaction – and data holds the key to that promise,” said Vengroff. “However, they are confronted by the task of sifting through massive data sets to make real-time decisions about which bits are relevant to each consumer’s real-time context. These decisions have to be made on the fly, in fractions of a second. Unified and effective personalization requires both a platform that supports this kind of decision-making at scale and a team and culture dedicated to leveraging such a platform to engage consumers in a way that respects who they are and the relationship they have with your brand. The end game isn’t big data; it is real-time, context-sensitive, data-driven action that brings you closer to your customer.”
OMMA Data-Driven Marketing is part of OMMA’s Internet Week program and runs from 8 a.m. to 5 p.m. ET on May 23 at Internet Week headquarters in the Altman Building. The goal of the event is to cut the topic of Big Data down to more manageable bite sizes, examining how data is transforming agencies and brands – from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel.
About RichRelevance
RichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, Chicago, London Malmo, Munich and Paris. For more information, please visit www.richrelevance.com.
RichRelevance, the company behind personalized online product recommendations for clients including Walmart, Sears and Target, announced it has acquired Avail, a European provider of online merchandising platforms.
According to Venture Beat, the acquisition gives RichRelevance presence in a total of 29 countries and increases its client base to more than 80 companies.
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RichRelevance, a company which provides over one billion product recommendations daily to consumers shopping some of the world’s largest retail brands including Wal-Mart, Sears, Target, Marks & Spencer and John Lewis, has acquired Avail, Europe’s largest provider of online merchandising platforms.
Based in Sweden, Avail serves more than 80 retail clients, including Argos, La Redoute and Halens. According to RichRelevance, the acquisition combines two customer bases to create a global market leader in personalisation for retail – and unifies the companies’ expertise to create the strongest partner to the retail community at a regional and international scale.
Through this acquisition, RichRelevance gains an immediate presence in new countries, including Australia and India. The combined company ranks #1 for personalisation in both the Internet Retailer 500 and Internet Retailer EU250, now with customers in 29 countries worldwide.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, CEO of RichRelevance.
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