Enterprise technology veteran brings more than 20 years of global leadership in data analytics, e-commerce, and customer and content management technologies
Paris, France – 4 Feburary 2015 – RichRelevance®, the global leader in omnichannel personalisation, today announced it has appointed industry veteran Matthieu Chouard as its Vice President and General Manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
Most recently, Chouard served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.
At RichRelevance, Chouard will be responsible for running the company’s EMEA operations, including its development, infrastructure, product management, marketing, sales, services and partnerships functions. He will be leading the company’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail.
“Matthieu’s proven understanding of the data analytics and e-commerce markets, combined with his leadership and experience in growing regional and global teams, will be vital in continuing to grow our business across the EMEA region,” said Eduardo Sanchez, CEO of RichRelevance. “I look forward to Matthieu’s immediate impact in continuing to drive our success in EMEA and beyond.”
Chouard’s appointment follows the launch of RichRelevance’s Relevance Cloud, the most comprehensive personalisation solution for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalisation capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment.
“Consumers now expect increasingly personalised interactions with retailers, and RichRelevance is perfectly placed to help brands cater to this demand,” said Chouard. “I am excited to be joining a company whose clients represent more than one-third of online retail, and which serve five of the top 10 US ecommerce retailers and four of the five “Elite” retailers in the Internet Retailing UK Top 500. The company’s technology and infrastructure are unmatched in the marketplace, as seen in the spectacular results it delivers for retailers and brands. I look forward to bringing a valuable contribution to RichRelevance’s continued growth across EMEA.”
RichRelevance ranks #1 for personalisation by Internet Retailer based on online sales across its clients in the Internet Retailer 1000. The company drives more than one billion decisions every day for over 200 multinational companies, delivering to them the most relevant and innovative customer experiences across web, mobile and in store.
Whether they are looking for a breaking news update, a new pair of dress shoes or a place to purchase airline tickets, today’s consumers can take their digital business anywhere – causing companies to scramble to find and implement technologies and strategies that can make their websites stand out from the competition.
Personalization is fast becoming the best way to do so.
With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon.
Novice mistakes, however, are easy to make when implementing new strategies and/or technologies. Read below to discover three of the most common personalization mistakes that companies make (so you can avoid making them too):
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Founder David Selinger to continue on Board of Directors
San Francisco, CA – January 20, 2015 – RichRelevance®, the global leader in omnichannel personalization, announced the appointment of Eduardo Sanchez as Chief Executive Officer and member of the board of directors and Bill Pearce as Executive Chairman of the Board effective today. In their new roles, Sanchez and Pearce will manage and grow RichRelevance as global enterprises prioritize personalization to drive differentiated experiences across the customer lifecycle. David Selinger, the company’s founder and current CEO, will continue to serve on the board of directors for technology and omnichannel to help drive the future of retail within RichRelevance.
“RichRelevance is entering a new stage of hyper-growth as digital marketing aligns around data and personalization as core to customer experience,” said Sanchez. “We’ve doubled down on every aspect of our business —product, infrastructure, services, operations—and are strongly positioned to seize this opportunity with the ideal strategy, approach and team in place to best serve the worldwide market moving forward.”
Since joining RichRelevance as President in 2013, Sanchez has helped establish the company as a global market leader in enterprise-class personalization. Today, RichRelevance serves more than 220 multinational retailers in 42 countries and 25 languages. The company operates a world-class Hadoop installation and 11 global data centers that support more than 1 billion decisions per day – and has delivered over $10 billion in attributed sales to date.
RichRelevance recently introduced the Relevance Cloud™ and Build™ innovation platform to allow retailers to rapidly create and deliver a continuum of personalized experiences across web, store, and mobile. As customer experience becomes the new battlefield for business, RichRelevance continues to partner with the world’s most premium retail brands, including Barneys New York, L’Oreal, Costco, Target and Marks & Spencer, to personalize every consumer touchpoint.
“Eduardo’s deep experience in business intelligence and enterprise software have helped shape and guide RichRelevance’s ascent to market leadership,” said Selinger. “We’re at a perfect inflection point for this transition with a world-class client base, strong performance and an offering that changes the way consumers shop with brands. Eduardo’s leadership and operational skills will ensure RichRelevance maximizes the company’s potential for expanded growth.”
Sanchez brings more than 25 years of global leadership, operational and technical experience in enterprise computing, cloud services, mobile and social applications and data infrastructure to RichRelevance. He was one of the earliest members of the MicroStrategy leadership team and over his 16-year tenure played a major role in driving the development of the company into a global market leader.
Sanchez has also held executive roles at Paris-based Cartesis (acquired by Business Objects in 2007) and Lawson Software (acquired by Infor in 2011).
RichRelevance recruited Bill Pearce to the board three years ago because of his leadership skills, broad experience in marketing and strategic thinking. “Bill has been our most practical board member, not surprising given his operational experience starting at P&G and in his most recent role as CMO of Del Monte. He has worked with all of the key players in the retail space. I have always found his insights to be on point and relevant to our business,” said Selinger.
“There is a sea change happening in marketing and the enterprise,” said Pearce. “Nine out of ten marketing leaders plan to compete primarily on the basis of customer experience in the next two years. Winning brands will be determined by their ability to exceed the demands of global consumers, making personalization critical to business success. RichRelevance is strongly positioned in a multi-billion dollar market, and I look forward to working with Eduardo to extend RichRelevance’s leadership by delivering real innovation and practical results to marketers around the world.”
Cet éditeur américain propose aux responsables marketing d’optimiser le commerce multi-canal. Il dispose de 20 clients entre la France et l’Europe du Sud, dont PriceMinister-Rakuten.
Personnaliser le parcours du consommateur dans l’e-commerce permet de générer du chiffre d’affaires complémentaire.
Du 11 au 14 janvier, Catherine Barba participe au NRF Big Retail Show, le plus grand salon mondial du retail, sorte de CES East coast pour le commerce. 25 000 participants, des milliers de stands, des dizaines de panels, conférences et autres ateliers autour du futur du commerce : de quoi faire un sacré plein de nouveautés, d’innovations et de bonnes idées ! Adobe l’a chargée d’une mission très spéciale : y traquer pour eux le meilleur des innovations e-commerce et retail, les tendances marketing 2015, les nouveaux services pour booster la satisfaction client en ligne ou sur point de vente, les start-ups qui décoiffent.