RichRelevance is the global leader in omnichannel personalisation. Ranked number one for personalisation in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store.
Graeme Collins, head of marketing EMEA at RichRelevance, offers his predictions on what retailers can expect to see in customer experience management in 2015.
The biggest trend in customer experience management in 2015 has been mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today’s hyper-connected consumers on their terms, across all channels of interaction.
RichRelevance is the global leader in omnichannel personalisation.Graeme Collins_700 Ranked number one for personalisation in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store.
Graeme Collins, head of marketing EMEA at RichRelevance, offers his predictions on what retailers can expect to see in customer experience management in 2015.
RichRelevance®, the global leader in omnichannel personalisation, today announced it has appointed industry veteran Matthieu Chouard as its Vice President and General Manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
Most recently, Chouard served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.
RichRelevance Inc. faces one of the prototypical big data challenges: lots of data, and not a lot of time to analyze it. For example, the marketing analytics services provider runs an online recommendation engine for Target, Sears, Neiman Marcus, Kohl’s and other retailers. Its predictive models, running on a Hadoop cluster, must be able to deliver product recommendations to shoppers in 40 to 60 milliseconds — not a simple task for a company that has two petabytes of customer and product data in its systems, a total that grows as retailers update and expand their online product catalogs.
RichRelevance, a specialist in omnichannel personalisation for retailers, has appointed industry veteran Matthieu Chouard as its vice president and general manager for Emea.
Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
RichRelevance, the global leader in omni-channel personalisation, has announced it has appointed industry veteran Matthieu Chouard as its vice president and general manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
Most recently, Chouard served as vice president of sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.
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