Accenture, Buying A Minority Stake, Expands RichRelevance Alliance

Consulting giant Accenture has expanded its strategic alliance with shopper marketing platform RichRelevance, a global leader in what the partners call “omnichannel personalization,” a mix of CRM, customer experience and purchase recommendation offerings.

As part of the expanded alliance, Accenture Ventures is taking a minority stake in the company, only the second firm to do so outside of venture capital concerns. Computer maker (and RichRelevance customer) Dell also has a minority stake in the firm.