It Appears 2015 ‘Tis The Season to Be Jolly

Now that everyone is filled with Halloween sugar regret, it’s time to focus on something more positive. And right now, that’s the holiday retail outlook.

Both the National Retail Federation and the International Council of Shopping Centers are projecting healthy increases for the season—3.7% and 3.3% respectively. The Mintel Group is forecasting a 4.3% increase over 2014. And The NPD Group says positive consumer sentiment should boost shopper spend by 5 percent.

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analytics Big Data Customer Engagement customers Data Mining & Algorithms eCommerce Trends holidays Marketing Trends Omnichannel personalization
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