6 Strategies for Segmenting Website Visitors for Real-Time Personalization
Sophisticated marketing strategies like real-time website personalization have gone mainstream. More than half (58 percent) of marketers in a survey by Researchscape for Evergage reported they were already using real-time personalization strategies — loosely defined as personalizing the types of web messages and content visitors view based on their location or navigation behavior. Of those who weren’t already using personalization strategies, 80 percent said they planned to do so within the next year.
