BizReport – Ad Roundup: Partnerships to deepen brands' reach

In today’s advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options.

First, RichRelevance has extended its partner program. The new extensions will add support to the Relevance Cloud and Build platforms. The RichRelevance platform offers an assist in the personalization department, allowing brands to integrate personalization across different touch points.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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analytics Big Data Customer Engagement customers Data Mining & Algorithms eCommerce Trends holidays Marketing Trends Omnichannel personalization
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