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Chicago Tribune – Christmas creep a trick or treat trick to boost Santa sales

Chicago temperatures in the 70s this week be damned, it’s beginning to look a lot like Christmas.
Well, maybe not a lot, but enough. Holiday items are popping up in stores. Catalogs are showing up in the mail. The price cuts already have begun, and wise men eyeing year-end travel have looked to the skies and received signs their trips should already be booked.
Driving this Christmas creep are businesses dreaming of a bright Christmas, just like the ones they used to know. Market research shows a vast majority of us profess that it’s ho-ho-horrible to edge into Jack Frost territory before the jack-o’-lanterns have ceded the stage. Tough tinsel.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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