Avail Acquisition


RichRelevance has acquired Avail, Europe’s largest provider of online merchandising platforms.  This acquisition creates the undisputed global market leader in personalization for retail, bringing 82 new clients and expanding our geographic footprint deeper in EU, and into Australia and India.

To hear a few words from CEO David Selinger and Avail CEO Pontus Kristiansson on the acquisition, please view the video here:


{rr} welcomes the Avail team!

View the press release here.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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