Digiday – New L’Oreal Brand Site Takes Cues from Ecommerce


Responsive design is one of those words that’s thrown around a lot and hyped up as the design solution for the multi-screen world. The latest brand to try out responsive design is L’Oreal Paris.

In an effort to serve users across any devices they use, L’Oreal Paris used responsive design for its new LOrealParisUSA.com site. The site is also designed to deliver personalized, cross-device experiences based on users’ preferences and behavioral data. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site…

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