1to1Media – 3 Companies Get Personal with Customers

Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.

By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine

Customers are not shy about telling the brands they do business with what they want from their customer experience. And high up on customers’ wish lists are requests for targeted messages and a personalized service that is tailored to their exact needs…

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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analytics Big Data Customer Engagement customers Data Mining & Algorithms eCommerce Trends holidays Marketing Trends Omnichannel personalization
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