iMedia Connection — "Measuring Retail Advertising"

How do you measure ROI in retail advertising? Jake Bailey, VP of Product Marketing and Solutions at RichRelevance, explains how in iMedia Connecetion.

Brian Leinbach, SVP, Systems Development and Field Services for Macy’s, recently said “90% of our customers research online at least occasionally before purchasing in a store.”  As consumers conduct this research, there’s no more powerful place to target them with advertising than on retail websites where they’re researching product information, reading peer reviews, and planning their offline shopping trip.

Read more at iMedia Connection

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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