Financial Times — "Facebook tests new feature for retailers"
Facebook is testing a new “Want” button for online retailers, similar to the social network’s widely used “Like”, which consumers can use to add product images to an online wishlist, in a style similar to the fast-growing photo-sharing site Pinterest.
The pilot, which will make it easier for people to buy the items shared by their friends, is the latest in a series of site improvements released by Facebook in recent weeks as it attempts to find new revenue streams and recapture investors’ interest. Last month, Facebook made its first move into ecommerce when it added the ability for friends to buy each other gifts, such as cupcakes and Starbucks vouchers, through the site.
