Financial Times — "Facebook tests new feature for retailers"

Facebook is testing a new “Want” button for online retailers, similar to the social network’s widely used “Like”, which consumers can use to add product images to an online wishlist, in a style similar to the fast-growing photo-sharing site Pinterest.

The pilot, which will make it easier for people to buy the items shared by their friends, is the latest in a series of site improvements released by Facebook in recent weeks as it attempts to find new revenue streams and recapture investors’ interest. Last month, Facebook made its first move into ecommerce when it added the ability for friends to buy each other gifts, such as cupcakes and Starbucks vouchers, through the site.

Read more at Financial Times

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts