1 to 1 Media — "Case In Brief: Wine.com Makes Personalized Shopping Recommendations"

Choice is great, but at times it can also be overwhelming. Wine.com’s customers, who are not oenology experts, felt confused when they went to the site to buy wine. With such a wide selection of vineyards and varietals, they sometimes found the process of choosing a bottle unwieldy.

To further compound matters, about half of the wine retailer’s customers buy gifts when they visit the site, says Cam Fortin, Wine.com’s director of business development. This statistic added pressure on the company to help customers make the right choice.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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