Recommendations help drive 27.9% holiday sales growth at John Lewis

EconsultancyEconsultancy Digital Marketers United blogs on John Lewis’ holiday sales success using RichRelevance personalization technology.

John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.

The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.

John Lewis head of online delivery and customer experience Sean O’Connor said the tool helped increase sales in the five weeks to December 31 2011 beyond the usual spike expected during the Christmas period, and in comparison to the previous year.

When any shopper comes to our website, we want to provide them with the same personalised customer service we would if they visited us in one of our shops.”

He said that the recommendation and email personalisation platform delivered tangible results by offering customers relevant products.

Product recommendation works particularly well in the fashion category as it recognises shopper behaviour, patterns and recommends items of interest not only by product type, but by brand as well.

The tool is not integrated into social media so recommendations do not take into account what the customer’s friends have bought or viewed – something John Lewis should possibly consider enabling as it has almost 317,000 Facebook fans.

Read the full post

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts