Digital Technologies, Analogue World
RichRelevance’s VP for UK and Europe, Darren Hitchcock, is quoted in the “What the Experts Say” section of Internet Retailing’s supplement entitled “Digital Technologies, Analogue World.”
“Merchandising has an aspect of being about what the customer wants, but searchandising is often driven by metrics when it should be based on what is best or new or most appropriate for that customer.
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