The Frye Co. boots up a new, more personalized site

The shoemaker makes instant style recommendations based on site activity.

The Frye Company, a manufacturer and retailer of leather boots and shoes, relaunched its web store in late August. The company says the new site design provides a better sense of the brand’s heritage, and newly added tools like faceted navigation and instant product recommendations make it easier for consumers to find what they’re looking for.

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