Catalogue e-business — "News roundup—GettingPersonal, Asos, Ideal Shopping Direct, more"
TV-shopping business Ideal Shopping Direct says it recorded £1.1 million in attributable sales in the first month of implementing personalisation technology from RichRelevance on its website. It also saw an 18 percent increase in average order value for orders containing a recommended item. The partnership with RichRelevance is part of Ideal’s strategy to grow its product catalogue from 10,000 to 30,000 SKUs over time. It will use RichRelevance to dynamically merchandise products across all customer touchpoints, including email, online marketing campaigns and the contact centre.