Catalogue e-business — "Email marketing gets personal"
By Darren Vengroff
Among the barrage of marketing emails consumers receive today, you can be sure that those with generic content are most quickly diverted to the trash. As one of the key touchpoints in the customer lifecycle–website, bricks-and-mortar store, call centre, catalogue, being a few others–email marketing is an important element of any ecommerce personalisation strategy. Personalising your email campaigns will enable you to provide relevant, timely and meaningful content that fosters trust while promoting customer engagement and loyalty. Here are a few tips to keep in mind when embarking on a personalisation strategy for your email marketing programme: