Retail Online Integration — "Best Practices for Online Advertising in Retail"

by Jake Bailey, Chief Evangelist, RichRelevance

A tremendous shift is taking place in online advertising right now. Google is pushing its display capabilitiesOpens in a new window to new levels, Project Devil at AOLOpens in a new window is bringing art back into advertising and organizations like the Interactive Advertising BureauOpens in a new window are pushing the industry to innovate with new ad formats. However, regardless of creative execution, the holy grail of advertising is the ability to reach the right person with the most relevant story — whether it’s through rich media or custom sponsorships — at the right time. At the end of the day, ads have one simple goal: to influence and drive purchases.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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