AdExchanger — "RichRelevance Targeting Shopper Marketing Dollars With Personalization Tech Says CEO Selinger"

David “Selly” Selinger is CEO of RichRelevance, an e-Commerce personalization technology company. Why do you call RichRelevance “the intersection of e-Commerce and Madison Avenue”?

DS: Large retail sites represent the last frontier for ultra-premium ad inventory that brand advertisers have historically not had access to. RichRelevance is empowering our enterprise-class retailer customers including Target and to create incremental streams of revenue by providing premium advertisers access to engaged consumers on shopping media (relevant retail sites) closest to the point of purchase.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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