AdAge — "E-Commerce Sites Experiment With 'In-store' Ads"
NEW YORK (AdAge.com) — Online retailers rarely accept third-party ads for products on their own websites for a pretty simple reason: If the goal is a purchase, then a click-through would lose a potential customer.
But some vendors and retailers — including Target and Overstock — are experimenting with a new advertising unit that recommends a product within the site. Think of it as the equivalent of an end cap or an aisle display in a bricks-and-mortar store.
