Retail Week — "What’s hot in etail?"

In the digital age, shoppers want social engagement online, vastly improved functionality, payment security and a seamless cross-channel shopping experience.

“The trick for etail decision-makers today is not just to closely follow how the technology is developing, but to also track and react to how customers are using it,” says Aurora Fashions group multichannel director Hash Ladha. “Social trends are changing so fast and expectations of where, when and how you can buy products are rising ahead of what we’re able to offer. People are arriving at websites and saying ‘why can’t I do this or that?’ So the pressure really is on to keep up.”

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