Retail Technology Review — "Online shoppers' need for speed"

By Darren Vengroff, chief scientist at RichRelevance.

In the online retail environment, a shopper’s time equates to money – literally.  Leading Internet powerhouses such as Google, Microsoft and Amazon concur that online, business is gained (or lost) every 100 milliseconds.  That extra fraction of a second for an enhanced graphic to load can mean the difference between a sale—or a bounced session. Without timely uploads, retailers may lose sales to the tune of one-percent for every millisecond in delay (Google Search/Mi­crosoft’s Bing, 2009).

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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