RichRelevance Appoints Brian Sprague Vice President of Client Services

Former Accenture Executive and CRM thought-leader joins RichRelevance to deliver the highest levels of relationship management and unprecedented client success to the world’s top retailers

San Francisco, CA – October 7, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Brian Sprague has joined the company as Vice President of Client Services. Sprague comes to RichRelevance from Accenture, where he spent more than 25 years leading global customer initiatives in complex business environments for customers in the high tech, media and retail segments. In his new role, he will be responsible for RichRelevance’s global client strategy as the leader of the RichResults Personalization Team, the only relationship management organization of its kind in the industry. The team, which combines e-commerce expertise across a broad range of disciplines with a dedicated focus on partner relationships, has been instrumental in helping RichRelevance deliver more than $1 billion in attributable sales for its clients. Sprague will be responsible for accelerating these results as RichRelevance rapidly expands into new markets including the UK and Europe.

“Brian is a seasoned and strategic executive who combines customer advocacy with an unparalleled ability to listen, advise and guide global brands on the best ways to achieve their goals,” said David Selinger, CEO of RichRelevance. “His experience and proven track record at Accenture is a tremendous asset for RichRelevance – and to our clients who represent nearly $20 billion in annual e-commerce sales. In hiring Brian, we are demonstrating our continued commitment to the highest level of relationship management possible.”
Sprague most recently served as Global Communications, Media and High Tech Customer Service and Support Managing Partner at Accenture. In this role, Sprague created and grew a new practice to over $200 million in annual sales. Each year, Sprague and his team of executives exceeded their targets in thought leadership established, client quality delivered, sales generated and client benefits achieved.

Sprague’s CRM insights and research have been featured on MSNBC,, The Wall Street Journal, and he is a frequent industry speaker. He was also a founding member of Accenture’s alliance leadership team, creating and managing Accenture’s most important global software alliances. His team of alliance executives expanded Accenture’s capability and delivery quality and increased sales of software alliance partner products.

“As e-commerce has become the growth channel, top retailers are looking for true partners who can deliver innovation, strategy, and bottom-line results,” said Sprague. “RichRelevance is already accelerating the customer relationship through the RichResults team and I look forward to continuing to bring the very best to our customers now and into the future.”

The RichResults team combines expertise across a broad range of e-commerce disciplines with a unique partnership approach and 100% commitment to personalization success. Team members have over 85 years of combined e-commerce expertise in strategic consulting, best practice implementation and user design, with deep expertise in establishing successful client partnerships at leading companies like,, Digitas, Accenture, Charles Schwab and Autodesk. By tapping into the RichResults Personalization Team, retailers gain more from their personalization strategies through a precise and innovative services implementation, as well as an ongoing advocate and strategic consultant long after the integration.

RichRelevance currently serves more than 350 million product recommendations each day on over 45 of the world’s largest e-commerce sites with combined e-commerce sales volume of over $19.7 billion, including and In the last year, the company has expanded with offices in Seattle and the UK, as well as key customer wins, including and outdoor retailer, Patagonia.

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts