RichRelevance CEO David Selinger Joins Patagonia & Vitamin Shoppe Executives to Explore Cross-Channel Optimization at Annual Summit

Panel presentation combines new data, insights and best practices with a sneak peek at a new mobile shopping tool and a candid “mystery shopper” video that explores the challenges consumers face in the cross-channel world Annual Summit – Dallas, TX – September 27, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that RichRelevance CEO David Selinger will lead a presentation and panel with executives from Vitamin Shoppe and Patagonia on Optimizing the Cross-Channel Experience for the Anytime, Anywhere, Anyplace, Consumer at the Annual Summit on Sept. 28 at 3:15 CST. The session will equip retailers with the practical insights, strategies and tools necessary to take full advantage of the changing ways consumers shop – and showcase new ways to deliver a seamless customer experience across all channels through a more harmonious balance of technology, process and people.

“Retailers are quickly learning that consumers interact with their brand – not with channels like the website or the local store – and they recognize the need to provide a seamless consumer experience,” said Selinger. “However, technology and consumer behavior continue to evolve at an exponential pace, outstripping the ability of even most the sophisticated retailers, leaving them with few places to turn for
actionable insights and best practices. With these new realities in mind, we are excited to give retailers an arsenal of knowledge and tools that they can use to capitalize on the massive cross-channel opportunity.”

The strategic discussion and interactive Q&A includes panel participants Kevin Churchill, Director of Merchandising of Patagonia and Lou Weiss, Chief Marketing Officer of Vitamin Shoppe, providing a comprehensive, insider’s view into what senior e-commerce executives are doing to move closer to the perfect world of “blended channels”. Attendees will also enjoy “mystery shopper” videos that explore what the customer faces when navigating the cross-channel retail landscape. In addition, the session showcases original research conducted in New York and London by Hall & Partners on behalf of RichRelevance and retail consultancy, Paco Underhill’s Envirosell.

Following this session, Selinger will also be moderating an open roundtable, entitled Respecting the Shopper: Creating & Maintaining Loyalty in a Cross-Channel World. In this roundtable, Selinger will connect directly with attendees to delve deeper and more personally into their cross-channel activities – and opportunities – through an open dialogue with retail peers.

“Cross-channel ‘nirvana’ is very much possible, but it takes a dedication to your brand and your customers that many times gets lost in the multiple silos that currently exist in retail organizations,” continued Selinger. “We are excited for this opportunity at to challenge attendees to respect their shoppers by creating an experience that embraces the new consumer.”

About Annual Summit
The Annual Summit takes place September 27-29 in Dallas, Texas at the Gaylord Texan Hotel & Convention Center. One of the largest events in the retail industry, the Summit includes educational content, an EXPO Hall, and networking opportunities for retailers.

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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