Catalogue e-business— “Shoppers cross channels on both sides of the Atlantic”

If more evidence was needed that shoppers are increasingly comfortable not only with multichannel shopping, but also cross-channel shopping, then look no further than the recent survey from US-based online recommendation firm RichRelevance and retail consultancy Envirosell.

The survey, conducted in New York and in London, found that one in four non-buyers left a high-street store with plans to continue shopping for the desired item online. In London, almost half of all shoppers surveyed left the store empty-handed.

Continue reading at Catalogue E-Business

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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