Catalogue e-business— “Shoppers cross channels on both sides of the Atlantic”
If more evidence was needed that shoppers are increasingly comfortable not only with multichannel shopping, but also cross-channel shopping, then look no further than the recent survey from US-based online recommendation firm RichRelevance and retail consultancy Envirosell.
The survey, conducted in New York and in London, found that one in four non-buyers left a high-street store with plans to continue shopping for the desired item online. In London, almost half of all shoppers surveyed left the store empty-handed.
