RichRelevance Introduces RichResults Personalization Team, the First of Its Kind in the E-Commerce Industry

RichResults Personalization Team innovates a new model for collaboration – dedicated, strategic, long-term and 100% focused on customer advocacy and success

San Francisco, CA – April 21, 2010 –– RichRelevance™, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today introduced the RichResults Personalization Team. The only organization of its kind in the industry, the RichResults team combines e-commerce expertise across a broad range of disciplines with a unique partnership approach and 100% commitment to personalization success. RichRelevance retail clients benefit from a dedicated RichResults team member who understands their specific needs and goals and is available to listen, guide and advise on personalization strategy. By tapping into the RichResults Personalization Team, retailers gain more from their personalization strategies through a precise and innovative services implementation, as well as an ongoing advocate, strategic consultant and trainer long after integration.

“Personalization is the most important and strategic initiative for retailers who wants to deepen engagement and loyalty with their consumers. Yet our industry is populated with vendors notorious for selling algorithms instead of focusing on long-term strategies and consultative approaches around business problems and goals,” said RichRelevance Chief Customer Officer Todd Pearson. “We’ve broken the mold with innovations like pay-per-performance pricing and a collaborative approach that works for companies like Wal-Mart and Sears. With the RichResults Personalization Team, we are able to formalize our partnership mentality and offer retailers the industry’s first team that is 100% dedicated to ongoing client success. We’ve heard from customers time and time again that this is one of the best things we can do for their business.”

The RichResults team is led by Pearson, who formerly served as Vice President of Sales at PayPal. In total, team members have over 85 years of combined e-commerce expertise in strategic consulting, best practice implementation and user design, with deep expertise in establishing successful client partnerships at leading companies like,, Digitas, Accenture, Schwab and Autodesk. These e-commerce experts work hand-in-hand with a retailer on every phase of their personalization strategy. Key milestones of a relationship between retail partners and the RichResults Personalization Team include:

• Initial Goal Setting: During the critical discovery phase, the RichResults Personalization Team understands and aligns a retailer’s personalization goals with their site and overall business goals, ensuring consensus on project scope, timelines, schedules and any future customizations before any work begins.

• Service Integration Oversight: The RichResults Personalization Team meticulously manages the entire SaaS deployment and integration. This includes the creation of a custom plan that aligns with a retailer’s vision, as well as the implementation of best practices (A/B test design, merchandising business rules, product recommendation placement) that make the most sense for specific business objectives. Project kick-offs, daily and weekly status updates and post-launch reviews ensure that every step is related back to the goals of the implementation and the established project plan.

• Ongoing Customer Advocacy: The RichResults team members serve as strategic consultants and provide guidance long after integration is complete. The team assesses and drives the customer’s long-term vision through the creation and delivery of quarterly business reviews and personalization roadmaps that combine intimate domain knowledge with a holistic view of the customer’s business to provide straightforward, objective counsel – whether for personalization or other e-commerce areas that impact business goals and the bottom line.

To learn more about the RichResults Personalization Team, please visit: To read a team member perspective, please visit our blog at:

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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