Internet Retailer — “The principles that boost store sales apply on the web as well, report says”

More time spent shopping, good signage and a flow that encourages exploration all can help boost sales online, as well as in stores, says a new report.

With more consumers shopping online, as well as in bricks-and-mortar stores, it’s important for retailers to provide a consistent shopping experience, says a new report from retail consulting firm Envirosell and online recommendations technology vendor RichRelevance Inc. And many of the principles that apply to stores can be applied to the web as well, the report says.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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