RichRelevance Announces “Respect the Shopper: Harmonizing the Cross-Channel Experience” Program with Paco Underhill

Landmark program for retailers and brands provides new findings and fresh best practices for integrating consumer experiences across all channels

San Francisco, CA – Mar. 9, 2010 –– RichRelevance™, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced “Respect The Shopper: Harmonizing the Cross-Channel Experience,” a three-city road show this March and April featuring RichRelevance CEO David Selinger and Paco Underhill, CEO of Envirosell and author of Why We Buy.

This first-in-kind program will arm retailers and brands with the data, insight, and best practices they need to successfully integrate online, offline, and mobile channels and lead the brand experience in the eyes of their customers. Attendees will benefit from exclusive access to data from a qualitative and quantitative multichannel, landmark study conducted during the last quarter of 2009, as well as networking and learning opportunities with peers from the nation’s most respected brands in New York, San Francisco, and Chicago.

“In 2010 the power and convenience is in the consumer’s hands. Between the web-enabled mobile phone, the Internet and world of brick and mortar, we can find the cracks and inconsistencies in the business models of our merchant community. ‘Respect the Shopper’ aims to provide retailers and brands with concrete strategies to create a streamlined and meaningful experience for the individual shopper – regardless of the channel,” said Paco Underhill, CEO of Envirosell and author of Why We Buy, the all-time best-selling book on retail.

“Amazon was recently named the most trustworthy retailer in a Millward Brown study, thereby recognizing the brand value they create by giving consumers a rewarding, enriched shopping experience,” said David Selinger, CEO of RichRelevance. “As retailers look to create and expand this shopping experience, it is imperative that they take a second look at how their customers interact with their brand across all channels. I’m excited to team with Paco and Envirosell to help guide retailers in providing consumers with a relevant experience wherever they shop.”

“Respect the Shopper: Harmonizing the Cross-Channel Experience” will kick off in New York City on March 24 at The W Union Square at 8:30 a.m. EST. The program will travel to San Francisco on April 27 and then to Chicago on April 29. To register for the events, please visit the links below:

• New York:
• San Francisco:
• Chicago:

About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan, Moscow, Mexico City, São Paulo and Bangalore.

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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