Chicago Tribune — “Retailers, technology companies…figuring out what consumers want”

Michael Redding describes the get-to-know-you game between man and machine as a version of “Name That Tune.”

Take, for example, someone who lands on an online retailer’s home page and enters a search term. The Web site can identify the person’s rough location and a bit about what the shopper wants to buy. With those two notes, the site can start figuring out who the visitor is.

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