— “Dressing in Augmented Reality”

Just in time for the holiday season, e-commerce solutions provider RichRelevance and interactive marketing company Zugara have teamed up to provide a new way to shop in the comfort of your home. With the launch of Fashionista, all shoppers need is a Webcam and computer to begin virtually trying on every piece of clothing in an online retail store. Motion detection allows customers to control the application with the flick of the wrist while they’re standing away from their computer. In doing so, shoppers can signal their likes, dislikes, try on other items, take a photo, or share the look on Facebook.

Continue reading at

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts