Business Week — “Can Wall Street's Numerati land in tech?”

All that math brain power that Wall Street is busy shedding: Can it plug into the algorithm economy of profiling, preferences, predictions and recommendations?

I called Darren Vengroff. He’s the chief scientist at RichRelevance, a San Francisco company that helps e-commerce sites figure out what to recommend to their customers. Like Amazon’s, the recommendations are based on the statistical analysis of people’s behavioral patterns. But RichRelevance is trying to take it a step further. Vengroff worked in exotic derivatives at Goldman Sachs before moving his math smarts to Amazon in 2002. He has a phd in computer science from Brown.

Continue reading at Business Week

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts