Internet Retailer — “Reluctant shoppers can be persuaded by reviews and promotions, study says”

48% of web shoppers plan to spend less this year than they did in 2008, but 61% of consumers who are reluctant to buy this year say web resources such as recommendations and promotional e-mails would help convince them to buy, according to a new study by JupiterResearch, a unit of Forrester Research Inc.

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