ClickZ — “Personalization: A Multi-algorithmic Approach”

In 2002, I wrote an academic paper called “GAAPP: A Generic Adaptive Architecture for Profiling and Personalization.” In it, I described a personalization platform that used multiple technologies to solve any number of problems in the personalization space. Today, I’ll talk a little about that architecture and emerging companies that are taking similar approaches.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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