Cosmetics Business – Lancôme delivers hyper-personalised retail experience
L’Oréal-owned Lancôme has partnered with omnichannel personalisation company RichRelevance to deliver what is being called ‘a breakthrough in online beauty’.
The technology involves Lancôme’s website and facilitates a hyper-personalised retail experience. When a consumer selects a product on Lancôme’s website, they will immediately see that product applied on a model with a similar skin tone to their own.