Venture Beat – 1 billion daily product recommendations driving ‘multiple billions’ in sales for RichRelevance clients
Amazon.com pioneered the you-bought-this, you-might-like-that and the people-who-bought-X-also-bought-Y online sales approach. Now the key people behind Amazon’s technology, who founded software-as-a-service personalization engine RichRelevance five years ago, are driving more than a billion product recommendations each and every day for six of the top ten U.S online retailers…