Inside King of the Hill: The Science Behind RichRelevance’s Decisioning Engine
King of the Hill™ is RichRelevance’s decisioning engine, which selects the best content for every customer in every context in real time. It does so by continuously testing content performance and quickly reacting to market changes. Think of it as running ongoing A/B tests where the winning content receives most of the views but others still get a few views in a quest for ever-improving performance. King of the Hill works differently in Recommend™ and Engage™ so we’ll describe them separately.