Paul Hornby, Head of eCommerce at Shop Direct Group, speaks at CAS EMEA 2016
Homebase sought to optimize its website experience for customers—taking stock updates, trends or personalization into account—while gaining visibility on impact for any implemented initiatives. They also sought to change the manual process for updating related items on its product pages.
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Clarisonic wanted to maximize revenue per session by optimizing home page content tiles for different customer segments.
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Through utilizing a mobile POS solution in-store, sales assistants were provided with the ability to personalize the experience for shoppers, leading to an 133% increase in basket size for one high street retailer.
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