Digiday – 15 Eye-Popping Stats About Social Shopping

It’s not even Thanksgiving yet, but that’s no matter. The holiday shopping season starts earlier and earlier every year: Walmart is starting Black Friday on Thursday this fall – smack dab in the middle of turkey dinner.

In preparation for all of the holiday shopping buzz, we’ve collected 15 interesting facts and statistics about how social plays a role in people’s shopping habits. Whether it’s finding a cool, new product you never knew you needed on Pinterest or asking Facebook friends for purchasing tips, social networks, both established and up and coming, are helping drive both online and in-store purchases.

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Marketing Pilgrim – Facebook Leads Social Shopping Conversions but Polyvore Has Highest AOV

David Selinger, CEO of RichRelevancesays that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.

The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.

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NACD – In Conversation With David Selinger

Throughout Monday’s plenary sessions, a key message from panelists was the need for directors to blend quantitative—harder—data with qualitative—softer—complements. For example, a focus on shareholder return but with a stakeholder view, the intersection of situational awareness and the ability to use intuition, or the need to harness qualitative data with application of context. In an interview with Jeffrey M. Cunningham, managing director and senior advisor of the National Association of Corporate Directors, RichRelevance Co-founder and CEO David Selinger shared how directors can bring big data into the boardroom.

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Finding Nemo’s Silver Lining: Using Big Data to Analyze Big Weather

mariah-walton-90pxFor those of you who live in a data cave on the West Coast like I do, it may come as a surprise that there was a blizzard this past weekend—a BIG one.  The ‘Nemo’ blizzard, caused by a merging of two low pressure systems that originated in the central and southeast US, then migrated to the north-eastern seaboard—affected millions of people in the US Northeast, with heavy snow and multiple power-outages.

The crack about using Big Data to analyze Big Weather almost writes itself here, but it is rather astounding how much external events, such as extreme weather and power outages, can influence online activity.  Obviously, it’s no surprise that without power, there’s no e-commerce – yet I am surprised with how closely we can track the storm’s influence (and people’s response to it) using RichRelevance’s dataset.

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Econsultancy – One in Four Boxing Day Visits Took Place on a Mobile Device

Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.

Reading, UK – 21 January 2013 – Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ study released today (infographic available at https://richrelevance.com/insights/shopping-insights/infographic-boxing-day-2012/), RichRelevance, the leading provider of personalisation for online retailers, reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device. The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011.

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Retail Technology — "Should retailers believe the mobile hype?"

Retail Technology writes on RichRelevance’s mobile study.

A recent report on mobile shopping behaviour found significant differences in the way Britons shop across platforms, according to e-commerce expert Darren Hitchcock

A 2012 study, conducted by e-commerce recommendations technology provider RichRelevance from analysis of more than 1.1 billion shopping sessions across mobile device and desktop computers in both the UK and US, revealed four key trends that offer important insight for British retailers.

Darren Hitchcock, vice president of RichRelevance in the UK and Europe highlighted that, first and foremost, mobile shopping continues to outpace desktop purchasing.

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