Business Computing World – Lancôme Gets Personal with Curated, Complete Looks Powered by RichRelevance

Reading, UK, March 2, 2015 – Lancôme, the world’s largest beauty brand, has partnered with RichRelevance, the global leader in omnichannel personalisation, to deliver a breakthrough in online beauty – a complete, personalised look curated for each shopper based on her individual preferences and Lancôme’s unique expertise.

“Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, Interactive and E-Business Marketing at Lancôme USA.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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analytics Big Data Customer Engagement customers Data Mining & Algorithms eCommerce Trends holidays Marketing Trends Omnichannel personalization
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